If you want to expand the reach of your brand on social media, Instagram advertising could be one way. Just be sure to do your research first to determine which format best fits with your business.
Instagram is an image-centric platform, so high-quality images are key for successful ad placement on this social network. In addition, understanding how your audience prefers to engage on Instagram is also vitally important for successful campaign management.
Target your audience
When it comes to social media advertising campaigns, one of the first things you must do is identify your target audience. Without an accurate understanding of who it is you want to reach, creating relevant content and engaging with them may prove challenging.
Your Instagram followers provide valuable data. By comparing their demographics with that of your brand’s buyer persona, this information can help identify gaps in target markets and changes needed in strategy.
By studying the accounts of your competitors, you can also gain a great insight into your audience. Take note of what types of posts they share and their follower count to gain more information about how your business measures up against them and any marketing campaigns they might be running.
Set a budget
Selecting an Instagram ad budget is crucial to its success. Your ad spend will determine where and when your ads appear in Instagram feeds.
Your advertising budget should reflect your business goals. For instance, if expanding your audience is one of your primary objectives, an increased spending plan might be required.
If your goal is to sell more products, a more limited budget might be appropriate.
Cost of advertising on Instagram depends on your chosen bidding options and value of bid. You can choose either daily or lifetime budgets, with start and end dates to customize your campaign accordingly.
Ad costs also depend on factors like day of week, holidays and gender targeting; ads aimed at females will cost more than male-targeted ads; moreover, ads run on Mondays will cost more than those running Fridays.
Write a compelling ad copy
Your Instagram advert copy is essential to its success; it must communicate who you are, what products or services you sell and why users should buy them.
Additionally, copywriting techniques can also help your Instagram ads gain more clicks and sales. By employing various copywriting strategies in creating more impactful ad copies.
Reusing landing page snippets in your ad copy makes communicating and building trust amongst your audience simpler and quicker.
Ad copy should be direct and direct towards highlighting the main advantages of your product or service, without using fluff words that won’t resonate with readers.
Problem-Agitate-Solve (PAS) is a classic copywriting formula. This approach details a customer’s issue, magnifies their pain, and offers solutions.
Run a split test
Split testing is a great way to find out which advertising headlines, body copy, images and call-to-actions work best with your target audience and improve advertising by making more money with marketing budget.
For Facebook split tests, navigate to Experiments under Analyze and Report in Facebook Ads Manager and select an Experiment Objective such as Traffic, App Installs, Lead Generation or Conversion before clicking Create Split Test.
As soon as your test date arrives, you should set a budget and schedule for it. You can opt for either daily or lifetime budgeting options as well as weighted split tests.