Business Standard todays newspaper is one of the most well-read in India, providing news related to business, finance, economy and politics as well as opinion articles and editorial comments. Reading newspapers every day is an invaluable source of knowledge and learning – it’s good habit too.
Business standard today’s newspaper is one of India’s best-selling publications, renowned for reporting that emphasizes accuracy and credibility; commentary that’s informed, independent and fair; as well as journalism that upholds ethical conduct while creating an intimate bond with readers.
Business Standard’s trusted, insightful analysis is an attractive draw for paying subscribers; however, they also need to find ways of expanding their digital readership. As readers increasingly turn away from in-depth articles in favor of bite-size pieces found on social media, Business Standard must create more dynamic and fast-loading content on its website to stay competitive in this rapidly-evolving media landscape.
Business Standard turned to Akamai to deliver an enjoyable reading experience for its readers, increasing site speed and dynamic content delivery on demand while increasing search engine and news aggregator visibility and driving increased website traffic and paid subscriptions. Through Akamai’s support, Business Standard’s digital revenue pipeline can continue to expand over time.
Since 1975, Business Standard Todays newspaper has been an established English daily publication in India. Offering comprehensive coverage of Indian economic issues such as infrastructure development, international trade and business transactions, stock and currency markets as well as corporate governance issues as well as providing commentary and opinions in these areas.
Digital editions from Business Standard have become increasingly popular with readers searching for breaking news and in-depth content. Unfortunately, as reader traffic increased exponentially, performance began to suffer and at critical moments such as when covering breaking stories or high-profile events such as Cricket World Cup coverage, page loads were slower than anticipated – making it more difficult for users to read and navigate the website.
Business Standard used Akamai’s services to increase performance and deliver an enhanced online user experience. They leveraged Dynamic Site Accelerator for dynamic content such as stock tickers and live blogs while Akamai Download Delivery handled static media such as images and videos.
Business Standard is one of India’s premier newspapers. Its reporting emphasizes accuracy and credibility, while its commentary remains informed, independent, and fair. Furthermore, Business Standard upholds an unbreakable bond with its readers – its journalistic code of ethics ensures this.
As digital readership increases and content evolves, newspapers must find ways to accommodate their increasing readership while offering superior experiences to paid subscribers. Akamai assisted this newspaper company by providing faster, improved website experiences across its web and mobile platforms.
Performance improvements also contributed to an increase in visibility with news aggregators like Google and Facebook, which collate articles from various sources and present them to readers. More often than not, these platforms favor websites with fast content delivery and page loads.