Businesswire is an online news and multimedia distribution service offering multi-patented networks for members to send press releases and corporate information directly to media and online sources. In compliance with SEC regulations, this company allows public companies to make necessary announcements.
Businesswire and PR Newswire may be suitable options for press release distribution depending on your budget; however, if time-critical news releases must be distributed promptly you may want to consider less costly solutions such as direct mailing.
Cost
Business Wire offers higher pricing than PR Newswire; however, it may be worth your while if your public company needs to make certain announcements in accordance with regulations. With hundreds of subscribing journalists and distribution to premium media outlets, your release is likely to reach the appropriate reporters.
Business Wire offers an advanced press release analytics report called NewsTrak that is more in depth and user-friendly than PRWeb’s.
Business Wire makes it possible for companies looking to drive traffic and engagement by redirecting visitors directly to their websites or online content to include an unlimited number of links in their disseminated releases. This feature makes a powerful statement.
PR Newswire and Business Wire both provide reliable press release distribution services with extensive reach and attractive features, but it’s crucial that you choose the one best suited to your needs.
Distribution options
Press release distribution services (wire services) remain an indispensable asset to corporate and marketing communications strategies. There are various vendors offering different coverage, so it is crucial to do your research and find one which matches up best with your requirements.
PR Newswire and Business Wire are two widely-used press release distribution options, both offering various features that can help increase exposure for your business. Both can accommodate companies of any size in any industry.
Step one in selecting a press release distribution service is identifying your budget and release needs. A press release distribution calculator can assist in this endeavor by showing how much it will cost to distribute releases as well as which option might best meet them.
Business Wire is an established press release distribution option, known for providing wide reach, targeted distribution, analytics reports and 24/7 editorial support – plus free logo display and link to company website.
Reporting options
Businesswire provides various reporting options to assist with measuring how successful a press release has been, such as key audience metrics, multimedia impact analysis and social media analytics.
Businesswire also features a 24-hour news desk line and support portal where you can live chat with one of their representatives. Once your release has been submitted, representatives from Businesswire will review it and contact you if there are any problems or discrepancies with it.
Both PR Newswire and Business Wire offer various reporting options that enable you to track the success of your release, such as clicks per link, shares, multimedia views, sentiment analysis and more. Both services offer cost-effective delivery with strong reporting features – ideal options for small and midsize businesses seeking an affordable alternative that delivers their news effectively and meets their reporting needs.
Business Wire offers more targeted distribution options, making it perfect for public companies required to comply with Securities Exchange Commission (SEC) regulations.
Customer service
Businesswire, a Berkshire Hathaway company, is an industry-leading press release distribution and regulatory disclosure service with an expansive network of over 330,000 publications, 900,000 journalists, and 90 million social media influencers.
Customer service is of utmost importance at Businesswire, with features like an interactive newsroom, 24-hour support line and cutting-edge analytics platform ensuring exceptional service delivery. They also offer multimedia tagging and attribution.
By harnessing cutting-edge technology, NX Network makes your news accessible to editors at over 6,000 online and offline news outlets worldwide. Their range of packages make distributing content easily to its intended audiences at the best possible cost; their dashboard tracks press release progress with analytics so you can make smarter PR decisions; while customer service representatives offer helpful, informative advice regarding all their various products.
