SEO is about helping search engines understand and present content. Your site may be smaller or larger than our sample site and offer very different content, but the optimization themes in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, comments, and success stories in the Google Search Central Help Community. It takes more than just building links, creating old content, and adding a few keywords to improve your organic search ranking and increase the visibility of your business or brand. Always make sure that the number of links to a page reflects the importance of that page. Our ultimate guides get plenty of links to individual posts on related topics.
Quality content created specifically for the intended user increases site traffic, which improves the authority and relevance of your site. Customize your web writing skills and introduce yourself as an authority on the topic you’re writing about. That short sentence that appears under the mouse is the title of the page.
There are plenty of SEO tools, such as Google’s Keyword Planner, that provide keyword suggestions, search query information, competition, and other useful data for the keywords on your list. Use that information to determine which keywords you can use in your site’s title tags and in the content. The first step in creating high-quality content is choosing relevant keywords and topics.
Local SEO: For small businesses and franchisees, getting local rankings for different variations of + (e.g., “Boston pizzerias”) is really the most valuable organic search traffic available. Keep in mind that backlinks must be earned, not purchased or created through false or underhanded means. If you do this, your website may be penalized and end up ranking lower in search results. Some SEO strategists try to collect backlinks using many different methods, but the best practice is to earn backlinks naturally.
As a rule, try to keep it in about 3-7 sentences, with each sentence consisting of 1-4 words. Answering yes to these questions can improve your search engine rankings. For example, you don’t want the word “engineering” SEO Optimisation to appear three or more times in the URL or for the Northern Lights phrase to repeat in the page title and also in each header. Readability and usability continue to outperform search engine optimization.
On-page SEO includes settings and customizations that you can make directly on your website. The image above shows how the title tag and meta description appear in Google search results. You can see that keywords a user is searching for are bolded by Google in both the title tag and the meta description. That’s why you should use your business or brand name and keywords in both the title and the meta description: it helps your search results stand out to the search engine when they search for those terms. The first step in search engine optimization is to really determine what you’re really optimizing for. This means identifying the terms people search for (also known as “keywords”) that you want your website to rank in search engines like Google.